HOW TAME WORKS
The World's First
Effort-Based Goal System
Every goal needs two lines. Line 1 is the result you want. Line 2 is the daily effort you control. Here is how the system works.
THE FRAMEWORK
What TAME Stands For
T
Time-bound
The Deadline. “By when?”
Every TAME goal has a deadline. Not “someday.” A specific date. The deadline forces the goal from abstract to concrete.
A
Achievable
The Reality Check. “Is it possible?”
Is this achievable with the resources, time, and capacity you actually have? Not the resources you wish you had.
m
Measurable
The Count. “How much?”
If you cannot count it, you cannot track it. Every TAME goal must produce a number. Not a feeling.
E
Enthusiastic
The Fuel. “Do I want it?”
The goal must carry a selfish reward. Something that makes YOU want to show up at 6 AM on a cold Monday.
Line 1 Close $50,000 in new revenue by March 31.
Line 2 Make 20 outbound calls per day, Mon-Fri, starting at 9:00 AM.
Example - Business Goal
Line 1 Lose 10 kg by December 31.
Line 2 Walk 30 minutes at 6 AM every day, Mon-Sat.
Example - Personal Goal
The Two-Line Goal Structure
- Line 1 is the result. The GPS destination. The shore you are rowing toward. You cannot control whether you reach it.
- Line 2 is the effort. The daily oar stroke. The one thing you control 100%. Did you make the 20 calls? Yes or no.
- Line 1 without Line 2 is a complaint. Line 2 without Line 1 is a treadmill. Both together is a TAME goal.
The 90% Rule
Set your target at 90% of what you can comfortably achieve. Not 110%. Not “stretch.” Ninety per cent. Hit it every single day. Feel the win. The momentum carries you past 110% without trying.
The Somebody aims for the moon and burns out at 80%. The Nobody aims for 90%, hits it early, and cruises past 110% – calm, consistent, and ready to do it again tomorrow.
Feed the Tiger, Don't Touch the Engine
Imagine you are in a boat with a tiger. If you stare at the shore (the result), the tiger eats you. If you focus on feeding the tiger (the effort), the tiger rows for you.
Line 2 is the tiger. Feed it daily. The shore will come.
CANONICAL TERMINOLOGY
