This book dismantles every goal-setting framework ever taught and installs a replacement.
For seventy years, every goal system measured the result. Hit the target. Close the deal. Lose the weight. And when you missed – because the result was never in your control – you blamed yourself, called it a lack of discipline, and started over in January.
TAME is different. Every goal gets two lines: the result you are chasing (Line 1) and the effort you control today (Line 2). Set Line 2 at 90% of your capacity. Hit it. Feel the win. Let the momentum carry you past 110%.
Built inside a team of 24 nationalities – from a car showroom in Muscat to luxury exhibitions in Dubai and Las Vegas. When effort becomes visible, execution becomes predictable.